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Measuring your impact: theory of change

This animation by the Social Investment Business is a simple and easy to follow guide to theory of change. It explains what a theory of change is, and explores how it might be developed using the context of a community-based garden project.

What is it?

This animation by the Social Investment Business is a simple and easy to follow guide to theory of change. It explains what a theory of change is, and explores how it might be developed using the context of a community-based garden project.

Is it right for me?

If you need reminding of the basic principles of theory of change in less than 5 minutes this resource works well. It is easy to use, practical and uses clear language. It is ideal for use with young people or as a brief overview of the concept for training purposes.

Although based on a specific example, this can easily be applied to other types of projects or approaches.

How can it help?

This animation explains theory of change in a simple and well-paced way. It can help you link the day-to-day activities in your organisation to your overall mission or long term goals to make impact chains'. This is a key step in deciding what you will need to measure to evidence your impact.

This video suggests beginning theory of change development with your activities, whereas some models begin with aims and outcomes, and work backwards to activities. Regardless, the principle remains the same there should be a logical and evidenced connection between activities, outcomes and aims.

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